Table of Contents
Today we will dive in and have a look at the Top Online Public Relations Degree and Industry Salary, Careers, Opportunities, etc.
With an online public relations degree, you may step into an exciting job in advertising, promotions, marketing, fundraising, and more.
Online Public Relations Degree
Whether you’re going back to school to finish your bachelor’s degree or just starting out, an online degree program may allow you to work from home and avoid the expense of moving to a new location for college.
Additionally, with an online program, you may better balance work and any family responsibilities while completing the coursework for your degree.
Many colleges and universities offer Bachelor of Arts or Bachelor of Science degrees in public relations through online degree programs. In some cases, a PR degree is offered as a major track within a school of business, journalism, or communications.
Focus areas include telecommunications, virtual information, advertising, journalism, and more. Depending on your personal interests, you might be more attracted to a program that focuses on global and multicultural perspectives. You might also choose an emphasis on emerging technology and digital media.
Public relations is a dynamic and growing field with a variety of job opportunities. Depending on your personal interests, you might pursue a career in one of the many sub-areas of the public relations industry.
After completing your bachelor in public relations online, you may move into an exciting job as a media coordinator, social media specialist, or marketing coordinator. Other possible positions include fundraising coordinator, advertising manager, or special events coordinator.
Courses for PR degree programs may cover topics such as mass communications, advertising, photojournalism, video production, content management, media writing, and editing.
Public Relations Careers & Salaries
Do you love connecting with others? Are you interested in communicating with people through multimedia platforms? If so, you may be well-suited for a career in public relations.
As a public relations expert, you may engage in effective storytelling to build positive relationships between organizations and their audiences or customers. You may be trained to utilize varied means for informing, persuading, and communicating with the public.
The Bureau of Labor Statistics lists the following median annual salaries for careers you may pursue with a degree in public relations.
|Careers||Annual Median Salaries|
|Advertising and Promotions Manager||$133,460|
|Public Relations and Fundraising Manager||$118,430|
|Writer or Author||$67,120|
|Market Research Analyst||$65,810|
|Public Relations Specialist||$62,810|
|Advertising Sales Agent||$54,940|
|Meeting, Convention, or Event Planner||$51,560|
You may work for businesses, corporations, industries, governmental agencies, nonprofit organizations, news outlets, and political organizations.
With a BA or BS in Public Relations, you may begin to brand yourself as an expert in communications and public relations to launch a rewarding and potentially lucrative career. Having a masters in public relations online would typically see a larger average annual salary.
Public Relations Curriculum & Courses
To complete a public relations online degree program, you may start with core courses in general educational subjects. These core courses can help you develop a broad knowledge base along with skills in research, critical and creative thinking, and collaboration with other learners.
In addition to core courses, you will enroll in many courses designed to help you acquire specific knowledge and skills for the field of public relations.
Here is a sampling of some courses you might take to fulfill your degree requirements:
- Introduction to Public Relations: This course explores methods and strategies for public relations pertaining to businesses, corporations, and nonprofit organizations in the digital age.
- Introduction to Mass Communication: This course is a survey of the field of mass media and mass communication.
- Advertising: In this course, you’ll study a survey of issues in advertising, including research, media planning, sales promotion, and the role of advertising agencies.
- Media Writing: You’ll receive an introduction to writing for electronic and digital media.
- Video Production: You’ll learn basic techniques for analog and digital video production of newscasts, commercials, and public relations promotions.
- News Writing and Reporting: This course covers writing and producing news stories across multiple platforms, including print and online.
- Editing and Managing Content: You’ll learn to manipulate text, images, audio, and data for effective storytelling on multiple platforms.
- Photojournalism: You’ll develop camera-operating skills along with computer software knowledge to tell stories in words and images.
- Writing for Electronic Media: You’ll develop skills in writing for news stories, public service announcements, commercials, and documentaries.
- Public Relations Campaigns: This course is an overview of successful public relations campaigns, including professional best practices and ethical standards.
The courses listed here represent only a few of the ones you may find in online public relations degrees programs.
One of the first steps toward getting your degree is to be admitted to the college or university of your choice. Here are some typical admission requirements for bachelors degree programs:
- High school diploma or equivalent
- Minimum high school GPA
- SAT or ACT scores, if required
- Letters of recommendation, if required
The minimum required high school GPA varies for different colleges, so you may want to check out the exact requirement stated by the school you’re applying to.
For students whose high school grade point averages don’t meet the minimum requirement, many colleges offer remedial scholars’ programs to build academic skills for college-level work.
Your bachelor’s degree may serve as a credential that provides evidence of your knowledge, skill, and accomplishments in the field of public relations. In order for a degree to be widely accepted, though, it must be granted by an accredited college or university.
Potential employers are also more likely to respect a degree from an institution that has been accredited by a regional accrediting organization. When you’re researching schools and programs, you may want to double check to see if they are accredited by one of these organizations.
Financial Aid and Scholarships
While you’re researching colleges and degree programs, it may be a good time to start investigating financial aid and scholarship options.
You may start by visiting the Federal Student Aid website, where you can fill out and submit your FAFSA form. Financial aid comes in many forms to those who qualify, including student loans, grants, scholarships, work-study programs, and military financial aid.
Sources for aid include state and federal departments of education as well as the US military. If you are a veteran, active military, or a member of a military family, you may be eligible for military financial aid. Scholarships are classified as need-based or merit-based, and they may come from many sources.
Scholarships may be offered by your state department of education as well as individual colleges or universities. They may also be offered by alumni associations, nonprofit community organizations, churches, and employers.
How Long Does It Take to Get a Public Relations Degree Online?
How long it takes you to complete your PR degree program may depend on your individual circumstances and whether you can enroll in classes full-time or part-time.
If you can enroll full-time in 16 week semester classes, you may complete your degree in about 4 years. If you attend a college that offers 8 week semester classes on a year-round basis, you might be able to speed up the process.
If you are seeking part-time enrollment, it might take you longer to complete, but you may better balance job and family responsibilities.
What Is a Public Relations Major?
A public relations major allows you to build professional skills and knowledge to work in jobs where you communicate with the public on behalf of organizations.
In this degree program, you may study a variety of topics, including mass communications, marketing, advertising, content management, media writing, and ethics. You may prepare to step into a position in a business, corporation, industry, government agency, news outlet, or nonprofit organization.
You may develop expertise in persuasive writing and communication across multiple types of publications, including electronic, digital media, and print. A major in public relations might lead you to a wide variety of career options.
What Degree Is Best for Public Relations?
When you’re looking into colleges, you may come across different degree programs in the field of public relations. Some degree titles include marketing, advertising, journalism, or communications along with public relations.
As you peruse information about degree programs, you may want to think about the type of public relations job you envision for yourself. Perhaps you see yourself working in a form of public relations that leans toward marketing and advertising for a corporation or industry.
On the other hand, you might be interested in public relations for a philanthropic, nonprofit organization or for political campaigns. At the end of the day, the major that is best for you is often whichever one fits best with your personal interests and career goals.
How Much Do Public Relations Majors Make?
According to the Bureau of Labor Statistics, public relations specialists earn a median salary of $62,810 per year. There are many other careers, though, that you might enter with a degree in public relations.
These fields include fundraising, advertising, marketing, writing, and promotional management. The Bureau of Labor Statistics reports median annual salaries ranging from $51,560 to $142,170 for these jobs.
Of course, entry level jobs might pay lower than the median salary. Getting your public relations degree online, though, may position you to step into a career with opportunities for advancement and higher income-earning potential.
What Can You Do with a Public Relations Degree?
A public relations bachelor degree is a versatile degree, and it may lead you to a plethora of job opportunities. You may have the opportunity to work in a variety of industries, such as corporations, nonprofit organizations, and government departments.
You might develop a career as a coordinator for social media or mass communications. You may also go into telecommunications, video production, or photojournalism. Other job fields include advertising and promotions, market research, and event planning.
Writing is a valued skill in public relations, with positions available in copywriting, technical writing, and writing for news outlets and electronic media.
Is a Public Relations Degree Worth It?
Yes, a bachelor’s degree in public relations is worth it for many students. The Bureau of Labor Statistics is projecting 4% job growth in media and communication occupations over the next 10 years.
Common public relations careers in this field include public relations specialist, fundraising manager, social media specialist, special events coordinator, and advertising, promotions, or marketing manager.
Numerous employment avenues exist within the field, so you may be able to tailor your career to suit your personal interests and passions.