Digital Marketing Agencies 2024: Top 8

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Digital marketing can also be called online marketing or internet marketing. It involves brands and business promotion using the internet.

Digital Marketing

What is Digital Marketing

Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing, and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.

Digital marketing agencies that work with small businesses are dedicated to producing the highest quality results on a modest budget, without losing the quality that you’d get from an enterprise-level digital marketing agency.

Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Here are just a few examples:

• Your website

• Branded assets (logos, icons, acronyms, etc)

• Video content (video ads, product demos, etc)

• Images (infographics, product shots, company photos, etc)

• Written content (blog posts, eBooks, product descriptions, testimonials, etc)

• Online products or tools (SaaS, calculators, interactive content, etc)

• Reviews

• Social media pages

Digital Marketing Strategy

Digital marketing basically uses some of this means in increasing your site visit;

1. Paid Search Advertising

Google, Bing, and Yahoo all allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best ways to target potential customers who are actively searching for a product or service like yours.

2. Search Engine Optimization (SEO)

If you don’t want to pay to show up in the SERPs, you can also use search engine optimization (SEO) to try and rank pages or blog posts on your site organically.

You don’t have to pay directly for every click, but getting a page to rank usually takes quite a bit of time and effort.

3. Paid Social Media Advertising

Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat will allow you to run ads on their site.

Paid social media advertising is great for building awareness with audiences that might not be aware that your business, product, or service exists.

4. Social Media Marketing

Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook or Twitter to market your business.

And, just like SEO, organically marketing your business on social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results.

5. Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is the art and science of improving your online user experience. Most of the time, businesses use CRO to get more conversions (leads, chats, calls, sales, etc) out of their existing website traffic.

6. Content Marketing

Content marketing is another fairly broad digital marketing term. This covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc) to build brand awareness or drive clicks, leads or sales.

7. Native Advertising

Ever get to the bottom of an article and see a list of suggested articles? That’s native advertising. Most native advertising falls under content marketing because it uses content to attract clicks (“you’ll never believe what happens next!”).

Often, native advertising can be a bit hard to spot, since it is usually mixed in with non-paid content recommendations…but that’s kind of the point.

8. Email Marketing

Email marketing is the oldest form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing), or promote an event.

9. Affiliate Marketing

Affiliate marketing is essentially paying someone else (a person or a business) to promote your products and services on their website.

Top Digital Marketing Agency Website

1. Amplify (Marketing Agency)

Amplify is a digital agency that is bridging that gap between Marketing and Technology by creating solutions that help businesses fully reach their targeted audience.

The team at Amplify is made up of digital marketers, technology enthusiasts, designers, social community managers, and innovative and creative change-makers using technology to create more memorable digital experiences for brands across the African continent.

Visit Site: http://amplify.ng/

2. Anakle (Marketing Agency)

Anakle is a digital agency, building experiences for online and offline audiences. Services offered by Anakle include Digital Marketing, Social Media, Digital Strategy, Web/Mobile App Development & UX Design.

The team at Anakle specializes in developing strategy and executes campaigns for clients and agencies. The technology team has executed application development and user experience optimization projects for top brands across Africa.

Visit Site: https://anakle.com/

3. Bytesize (Marketing Agency)

Bytesize is a full-service digital communications agency in Nigeria that combines consumer research, creativity, and insight to transform your business.

The digital marketing agency is specialized in delivering precise strategic thinking and digital marketing direction that can turn your rapidly concept from vision to reality.

Visit Site: http://bytesizeng.com/

4. Dodo (Design Agency)

DODO is a creative agency that helps businesses stand out in the market. Through human-centered processes, this design agency helps brands build unique experiences for customers.

Services offered by DODO include – Brand Strategy and Identity Design, Print and Packaging Design, Website Design (UX and UI Design), Customer Experience Design, Digital Marketing, Customer Research, and Data Visualization.

Visit Site: http://dodo.ng/

5. Ellae Creative (Creative Agency)

Ellae is an energetic and talented creative agency based in Lagos, Nigeria. The agency blends intelligent creativity with a sincere collaborative approach, consistently delivering powerful results through brand, communication, creative, and other digital channels for clients.

At the heart of Ellae is a team of creative and strategic professionals, all sharing the same creative passion, philosophy, and firm belief in the power of great ideas.

Visit Site: http://ellaecreative.com/

6. Intense (zMarketing Agency)

Intense is a digital marketing & social media management agency. Also, Intense helps you reach more customers and increase sales using digital marketing and social media.

Services offered by this digital agency include; Digital Marketing, Social Media Marketing, Search Engine Optimization, and Product Design.

Visit Site: http://intense.ng/

7. Street Toolz (Interactive Agency)

Street Toolz is a full-fledged African marketing and interactive agency with a digital tilt.
Founded in 2011 with the belief that user experience, interactivity and engagement, and not advertising is the key to building a successful brand.

With a portfolio of clients ranging from the British Council, PropertyMart, Grand Cereals, World Bank Group, and much more. The agency believes in creating a valuable connection between users and brands that are long-lasting.

Visit Site: http://streettoolz.com/

8. Wild Fusion (Marketing Agency)

Wild Fusion is the leading digital marketing agency in Nigeria. It is the first certified partner of Google Adwords in Nigeria and has its offices based in several places in Africa, including Accra, Lagos, and Nairobi.

They are dedicated to offering a wide array of marketing services which include Brand Strategy, Media Services, Content Production, Social Media Marketing, PPC Advertising, Digital Marketing Strategy, Mobile Marketing, Creative Development, Web Analytics, SEO, Customer insights, and Training.